Brand Refresh

Challenge: Restore the rock solid brand of the premiere Drupal development firm, Achieve Internet.

Approach: To refresh the brand both externally and internally, we needed to understand what made Achieve meaningfully different from the competition from the customers' perspective. Once we identified that, we built a brand identity around three key concepts and re-oriented their approach to client management. From basic strategy to quality assurance, we redesigned each phase of hte client lifecycle with a customer-centric orientation. In six weeks time, we didn’t just deliver a new brand, we helped to create a renewed sense of purpose.

Insight: For many businesses, web development is a black box. Remove the mystery of the development process and you’ve solved a major pain point for this customer.

Team: Designers Chelsea Flaming and Joe Furfaro

Images (from top down): story inspiration board for the brand refresh; concept behind new brandmark; new website pages and a working doc for designing their layout

Challenge: Restore the rock solid brand of the premiere Drupal development firm, Achieve Internet.

Approach: To refresh the brand both externally and internally, we needed to understand what made Achieve meaningfully different from the competition from the customers' perspective. Once we identified that, we built a brand identity around three key concepts and re-oriented their approach to client management. From basic strategy to quality assurance, we redesigned each phase of hte client lifecycle with a customer-centric orientation. In six weeks time, we didn’t just deliver a new brand, we helped to create a renewed sense of purpose.

Insight: For many businesses, web development is a black box. Remove the mystery of the development process and you’ve solved a major pain point for this customer.

Team: Designers Chelsea Flaming and Joe Furfaro

Images (from top down): story inspiration board for the brand refresh; concept behind new brandmark; new website pages and a working doc for designing their layout

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"Truly  amazing  brands  and  companies  have  a  way  of  making  others  the  star  even moreso  than  themselves.  The  bridge  between  the  two  is  usually  built  on  incredible  value."

max kalehoff