Auto Industry BrandStorms

Creative Director and Facilitator of a series of workshops for the automotive industry focused on innovating the customer experience and corporate training

Challenge: Assemble creative thought leaders and guide them through brandstorming events to create captivating “big ideas” to present to automotive executives. The catch - participants couldn't have any automotive experience.

Approach: To inspire successful brandstorms, we initially held off on the “storm” part of the equation. We started with a series of events and challenges designed to disarm participants’ preconceived notions and inspire fresh thinking. Ultimately, our thought leaders designed multiple, unique marketing events (inspired by everything from Disneyland’s Haunted Mansion ride to the off-Broadway hit Sleep No More), generated marketing guidelines and activation concepts for selling to WXY consumers (Women, Gen X and Gen Y), and did a helluva job predicting the future of technology and corporate training.

Team: These brandstorms were the brainchild of TCG's Richard DeLeonardis and included participants as diverse as Wendeline DeZan (University of California), Holly Epstein (The New York Times), Scott O’Neil (Philadelphia 76'ers), Sam Taylor (Leo Burnett), Bryan Terzi (SBC Entertainment) and Susana Zepeda (Disney).

Images: photos from the WXY brandstorm at the San Francisco Chronicle buildilng; borrowing inspiration for our "what luxury means to you" topic; lunchbreak at the Bean with Chicago participants Wendeline, Tim and Scott; collating ideas; WXY brandstormers in San Francisco

Creative Director and Facilitator of a series of workshops for the automotive industry focused on innovating the customer experience and corporate training

Challenge: Assemble creative thought leaders and guide them through brandstorming events to create captivating “big ideas” to present to automotive executives. The catch - participants couldn't have any automotive experience.

Approach: To inspire successful brandstorms, we initially held off on the “storm” part of the equation. We started with a series of events and challenges designed to disarm participants’ preconceived notions and inspire fresh thinking. Ultimately, our thought leaders designed multiple, unique marketing events (inspired by everything from Disneyland’s Haunted Mansion ride to the off-Broadway hit Sleep No More), generated marketing guidelines and activation concepts for selling to WXY consumers (Women, Gen X and Gen Y), and did a helluva job predicting the future of technology and corporate training.

Team: These brandstorms were the brainchild of TCG's Richard DeLeonardis and included participants as diverse as Wendeline DeZan (University of California), Holly Epstein (The New York Times), Scott O’Neil (Philadelphia 76'ers), Sam Taylor (Leo Burnett), Bryan Terzi (SBC Entertainment) and Susana Zepeda (Disney).

Images: photos from the WXY brandstorm at the San Francisco Chronicle buildilng; borrowing inspiration for our "what luxury means to you" topic; lunchbreak at the Bean with Chicago participants Wendeline, Tim and Scott; collating ideas; WXY brandstormers in San Francisco

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"Often  times,  the  best  ideas  come  from  the  outside  rather  than  the  inside."

forrest wright