Petco

Role: Petco's On-Set Brand Supervisor for the TV Series "Who Let the Dogs Out?"

Challenge: Participation in a pet-centric Hallmark Channel television series promised brand exposure for Petco. But how could we ensure that Petco’s products, services, and commitment to the pet community would be sufficiently highlighted when the main producing partner for the show, Natural Balance, had priorities of their own?

Approach: Parlaying my film production background, I crafted on-the-spot storylines to capture the spontaneity of on-set pet activity to further integrate Petco's brand promise as a relevant and meaningful additive to the show's storyline.

Images (from top down): one of the show's stars indulges in a Petco service; stills from various episodes of WLTDO

Role: Petco's On-Set Brand Supervisor for the TV Series "Who Let the Dogs Out?"

Challenge: Participation in a pet-centric Hallmark Channel television series promised brand exposure for Petco. But how could we ensure that Petco’s products, services, and commitment to the pet community would be sufficiently highlighted when the main producing partner for the show, Natural Balance, had priorities of their own?

Approach: Parlaying my film production background, I crafted on-the-spot storylines to capture the spontaneity of on-set pet activity to further integrate Petco's brand promise as a relevant and meaningful additive to the show's storyline.

Images (from top down): one of the show's stars indulges in a Petco service; stills from various episodes of WLTDO

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