Life Technologies

Creative Director and Co-Producer of a web series for Life Technologies

Challenge: Life Technologies undertook a major collaboration with design firm IDEO to change the way they approached product innovation.  But how would they ever get their 10,000 employees - many of them scientists spread out over multiple continents - to adopt new ways of thinking and doing?

Insight: Borrowing inspiration from 1960's animated science videos, we created a 6-part web series that turned instructional video into bite-sized entertainment. We cast scientists (our audience) as heros in the adoption of a user-centered innovation (UCI) approach to work. We also mixed humor and a straightforward, process-oriented narrative to appeal to a broad international audience of mostly left-brained thinkers.  

Team: My partner in crime Emily Barclay, production team Drama 3/4 and the animation studio Karactaz worked closely with Life Technologies' in-house UCI team to bring this vision to life.

Images: stills from the UCI webisode series

Creative Director and Co-Producer of a web series for Life Technologies

Challenge: Life Technologies undertook a major collaboration with design firm IDEO to change the way they approached product innovation.  But how would they ever get their 10,000 employees - many of them scientists spread out over multiple continents - to adopt new ways of thinking and doing?

Insight: Borrowing inspiration from 1960's animated science videos, we created a 6-part web series that turned instructional video into bite-sized entertainment. We cast scientists (our audience) as heros in the adoption of a user-centered innovation (UCI) approach to work. We also mixed humor and a straightforward, process-oriented narrative to appeal to a broad international audience of mostly left-brained thinkers.  

Team: My partner in crime Emily Barclay, production team Drama 3/4 and the animation studio Karactaz worked closely with Life Technologies' in-house UCI team to bring this vision to life.

Images: stills from the UCI webisode series

scroll down
close

"Close  out  the  PowerPoint  and  start  looking  for  the  right  feeling."

Dan and Chip Heath, founders of IDEO