Not-so-Corporate Videos

Creative Director, Writer and Pitchman for not-so-corporate videos

Challenge: For one client, our job was to turn another round of stale employee training on its head and transform it into a master class on how to make customers feel like the center of the universe. 

Approach: We stuck to the adage “Show, don’t tell.” Through a collection of engaging, original videos (some of which had nothing to do with automotives), we created a scalable, sharable, and entertaining curriculum that drew inspiration ranging from VH1’s Pop-up Video to Where’s Waldo. Our goal - make training stick by making it memorable.

Insight: Rather than discuss what luxury means to a customer, we wanted to show it in a relatable form - like a perfect cup of coffee or the perfect slice of pizza. Here the emphasis was on showing the customer's POV rather than talking about it. 

Team: Amazing filmmaking talents like Drama 3/4, Karactaz, Ian Christy, Martin Whittier and Dan Poole are responsible for writing, shooting, editing and animating many of these works.

Images: a storyboard for one of our training videos; stills from our videos "Perfection is in the Details," "The Pop-Up Video Challenge," and "Meet Your Customers."

Creative Director, Writer and Pitchman for not-so-corporate videos

Challenge: For one client, our job was to turn another round of stale employee training on its head and transform it into a master class on how to make customers feel like the center of the universe. 

Approach: We stuck to the adage “Show, don’t tell.” Through a collection of engaging, original videos (some of which had nothing to do with automotives), we created a scalable, sharable, and entertaining curriculum that drew inspiration ranging from VH1’s Pop-up Video to Where’s Waldo. Our goal - make training stick by making it memorable.

Insight: Rather than discuss what luxury means to a customer, we wanted to show it in a relatable form - like a perfect cup of coffee or the perfect slice of pizza. Here the emphasis was on showing the customer's POV rather than talking about it. 

Team: Amazing filmmaking talents like Drama 3/4, Karactaz, Ian Christy, Martin Whittier and Dan Poole are responsible for writing, shooting, editing and animating many of these works.

Images: a storyboard for one of our training videos; stills from our videos "Perfection is in the Details," "The Pop-Up Video Challenge," and "Meet Your Customers."

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"Knowledge  is  rarely  enough  to  spark  change.  People  have  to  want  change.  It  takes  emotion  to  bring  knowledge  to  a  boil."

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