BRAND STORY
How to create a memorable night for a young brand debuting their newest vehicle at the biggest event on earth: the Super Bowl.
The client had a lot to celebrate: their sponsorship of Super Bowl LIV, the launch of their first SUV, a new marketing campaign for “Young Luxury,” and the world premiere of their cheeky Super Bowl ad featuring John Legend and Chrissy Teigen. To help them stand out from a sea of competing events in Miami during the Super Bowl, we decided to roll everything together into one big evening and deliver a party with a twist that would bring their new marketing campaign to life. Working with the technical wizards of Temple House, we created two parties in one. Guests entered a stuffy and opulent “Old Luxury” world and then - in a single moment - the entire experience transformed into “Young Luxury.” To the surprise of the guests, everything - from the projection mapped walls, the music, furnishings, artwork, staff and uniforms, cocktails, food displays - changed before their eyes. To boot, a brand new Genesis GV80 drove out from inside a custom-designed bar to make its official debut. As one Genesis executive said, “we need more events like this.”
BIG WORK EXPERIENCES
An agency wants to pivot to a complete new business model, but what exactly is that model?
Design agency Oui Will knew the direction in which they wanted to move their already successful business, but they were not sure how to articulate it. To add to the challenge, not every stakeholder was on board with the pivot. We created two days of Big Work sprints with mandatory participation from all employees. This gave everyone a chance to co-create a future-proofed agency, name their new service (incubator), and build a shared vision about which they could all become excited.
BRAND IDENTITY + STORY
A new hospitality management company emerged in an industry notoriously averse to trying new things.
To encourage trial, we had to understand the client’s unique position in the crowded Southern California marketplace. Leveraging their reputation for operational excellence gave us permission to also emphasize the team’s sense of humor and disdain for business as usual. This gave us the insights necessary to articulate their vision, mission, purpose and core values. In turn, we added personality and humor into their marketing as levers so that the story they told to potential clients was one of “we feel your pain” realness, not same-same platitudes.
BRAND IDENTITY + STORY
The population most likely to contract HIV is least likely to test for it.
We started with the end goal in mind: create the equivalent of the Twitter verification mark for STD testing that could be the gold standard of sexual self-care in a world of app-based dating. To give this idea context and encourage regular STI testing, we created a pop-culture infused campaign called Good to Go. We capped it off by retrofitting an old Starbucks into a clinic that looked like anything but.
BIG WORK EXPERIENCES
A startups internal creative team didn’t have a creative process. Whoops! With three on-site workshops, nine weekly calls and a tremendous amount of caffeine, we fast tracked two product launches. This process allowed us to uncover + codify the marketing team’s natural creative process. Moving forward, they were able to replicate the speed and impact of this work. An astonishing result: record-breaking sales numbers every month thereafter.
BRAND STORY
A tech giant wanted their pre-installed freeware to not feel like the bloatware that it had always been.
To drive freeware adoption rates, we had to position the brand and the product as allies to personal productivity. That meant streamlining and simplifying the entire onboarding flow to create an easier, more enjoyable experience. To demonstrate what we were promising we stripped words and pictures down to their most efficient and effective. In addition, each promotional opportunity was offered as a solution to improve personal output.
BRAND IDENTITY
An edtech company’s brand and reputation no longer matched with who they were growing up to be.
19 cross-functional interviews and four days of workshops later, we boiled their entire vision, mission and strategy into one word – “Original.” This became the foundation on which the brand identity was built.
BRAND STORY
A biotech firm needed its scientists to think more like designers.
Our solution was to create must-see TV for the scientists by producing a six-part animated series on user-centered innovation that harkens back to the corny-but-fun illustration style of mid- century educational films.
BIG WORK EXPERIENCES
The modern car shopper doesn’t recognize the antiquated car-buying experience.
We gathered 34 cross-functional department heads at one of the world’s largest auto manufacturers and challenged them to think of the customer journey not as car people, but as Amazon, Starbucks, Southwest Airlines and a host of other brands would. The result: a completely reimagined purchase experience across every single touchpoint. One-touch car buying anyone?
BIG WORK EXPERIENCES
A machine learning platform needed a very human personality. But whose?
We facilitated a cross-functional team of designers, engineers and marketers in two-days of interactive mayhem so they could unlock the personality of their software and figure out where on the spectrum from Yoda to Abraham Lincoln their machine learning entity resided. Once we helped them find their voice, each member knew how to move forward to bring their work to life.
BRAND STORY
A start-up just built a technological marvel - the world’s first custom 3D printed sandal. The next challenge: convincing a mass audience to try them on.
Leadership knew they wanted to make a big splash with a small budget. This necessitated taking a talented group of non-filmmakers (their marketing team) through a crash course in story structure and screenwriting. In just two days, we guiding them through the process of ideating, structuring and writing the product launch video. The results? A viral hit and a big sales debut.
BRAND IDENTITY + STORY
One company wanted to split off from another while offering essentially the same product.
Involving every member of the organization, we drilled down into what makes the team and their product exceptional. We took those three core qualities and magnified them across every customer touchpoint: from the brandmark to scout patches to an Instagram campaign. This resulted in a clear and fresh break for the new company from the old, a distinct presence at crowded industry events, and a strategic compass for the development and promotion of new travel concepts.
TAGLINES
A branding agency is stuck trying to brand themselves.
By combining the very different personalities of the two founding partners into one tagline we were able to capture the singular essence of the agency.
CALL-TO-ACTION
A non-profit whose complex work spans many years and services in a client’s life wants to simplify their message into something short and memorable.
Instead of creating a traditional tagline, we created a call-to-action for prospects, members, alumni and donors with three simple words: BEGIN. BELIEVE. BECOME.
TAGLINE
A non-profit wanted to communicate the complex ecological and environmental work they do in a catchy way, unburdened by technical jargon.
Our job was simple: craft a tagline that emphasized the solution, not just the problem. So we did.